Carlsberg Britvic
Britvic, a leading UK soft drinks company with a heritage that includes brands such as Robinsons, Pepsi, 7UP, Tango, Mathieu Teisseire and J2O, set out to reshape its digital brand experience through the Sensational Drinks platform. The goal was to create a resource driven, direct to business platform that could serve bars, restaurants and business owners not only as an ecommerce portal but as a trusted growth partner.
Within the area of user experience and interface design, the team created an intuitive website structure and user interface tailored to the needs of small business users. The focus was on clear navigation, simple product trial pathways, accessible recipe discovery and practical business guidance. The result was a platform that genuinely supported its audience, providing not just products but valuable insights to help businesses grow.
Building on this foundation, the team led the visual design across the website, ecommerce experience and account dashboard. Custom graphics were developed to celebrate the quality of Britvic’s product range, combining photography, texture and brand elements within a cohesive interface. Together, these efforts delivered a visually rich and strategically designed digital platform that helps Britvic build stronger relationships with small business owners through product trials, recipes and growth focused content. It stands as a unified digital space that brings together brand experience, commerce and community.
