Thredd
Thredd, formerly GPS Processing, is a payments infrastructure specialist managing billions of transactions every year. Following a major rebrand and new investment, the company needed a digital presence that reflected its position as a global fintech innovator. The project focused on redesigning the website to bring the refreshed brand to life through motion, interaction and high impact content.
Working closely with branding agency Superunion, the team translated the new identity into a digital environment. This involved interpreting brand guidelines for web and social channels, carefully balancing colour, typography and imagery with accessibility and usability in mind. The digital expression of the brand was enhanced through subtle motion behaviours inspired by themes of weaving and coding, adding depth and personality to the user experience.
Once the foundations were in place, the team designed the new Thredd website, creating animated prototypes and shaping content to communicate complex financial technology with clarity and confidence. The result was a dynamic, professional and award winning website that captured Thredd’s bold new direction. The project went on to win Gold for Digital Design and UI at the BIMA Awards 2023 and a Drum Award for Visual Web Design, establishing it as a leading example of creative excellence in the fintech sector.
